Privacy Policy roofing estimate
Three short steps. We'll call to set up a time to see the roof.
Last updated October 16, 2026
Effective date: October 16, 2026
This policy explains how Chris Battaini Roofing and Seamless Gutter collects, uses, and shares information when you use our website.
Information you give us
- Contact form: We collect your name, contact details, and message to respond to your request. These details go to our customer relationship management system, LeadConnector / HighLevel.
- Chat: We collect the messages you type. If you choose to share them, we also collect your name, email address, phone number, address, and details about the work you need. The chat assistant answers questions and collects these details so we can follow up.
- Chat replies are generated using Anthropic's AI service, which processes the messages you type. We and our marketing agency, AQ Marketing, keep chat transcripts and any details you provide. Chat details also go to our LeadConnector / HighLevel system.
Information collected automatically
When you visit, we collect your IP address, browser and device type, pages visited, and time on the site. Our tools also collect information such as approximate location, how you reached the site, and browser identifiers used for advertising and visitor identification.
- Hosting, security, and delivery tools process request information to serve pages, protect the site and forms, and deliver fonts, icons, images, files, and code.
- Analytics tools count visits and measure how you find and use the site so we can improve it.
- Advertising and attribution tools measure which ads and sources lead to visits, calls, and requests. Google Ads also lets Google show our ads to people who have visited this site.
- Visitor identification tools try to identify otherwise anonymous visitors by matching browsers to identity data held by partner networks. LiveIntent links browsers to identifiers used for advertising.
- Cookies and browser storage also support site functions, chat, and saved cookie choices.
Sharing and tracking across websites
Information is shared with our marketing agency, chat and AI providers, customer relationship management provider, hosting and security providers, analytics providers, advertising and identity networks, and providers of embedded content and other website resources. The tools below describe the information each receives and its purpose. We do not sell personal information. We do share information for targeted advertising.
Yes, other parties may collect personal information about your online activities over time and across different websites when you use our site. These include advertising, visitor identification, identity-network, and embedded-video providers.
Cookie choices and browser signals
Analytics and advertising tools stay off until you either click "Accept all" on the cookie banner or scroll the page while the banner is showing. Scrolling while the banner shows counts as accepting these tools. You can use the "Cookie settings" link at the bottom of any page to switch analytics or advertising cookies off, or back on, at any time.
Our website does not respond to browser Do Not Track signals. We honor Global Privacy Control (GPC) signals. You can also change analytics and advertising cookie choices through "Cookie settings" at the bottom of any page.
The cookie banner remembers your choices. If you allow analytics, your browser may also send this site a list of the names of cookies and similar storage it holds for this site, at most once a day. It does not send their contents. This list is not stored with anything that identifies you and is used only to keep the Cookie Policy accurate.
Embedded content
Some pages show content embedded from other services, such as videos, maps, social media posts, or reviews. Your browser requests this content from its provider. The provider receives request information and may use its own cookies or browser storage. The site cookie banner does not control the provider's embedded frame. YouTube, Google Maps, and Elfsight are among the embedded services used on this site.
Tools used on this website
| Tool | What it does | Cookies / storage (how long) | Links |
|---|---|---|---|
| AQ website chat assistant AQ Marketing; replies are generated using Anthropic's AI service | Answers visitor questions in a chat window and, if the visitor chooses, collects contact and project details so the business can follow up. Chat messages and any details provided are kept by the business and its marketing agency, AQ Marketing, and sent to the business's CRM. | agency-chatbot:session:<site> local storage — Until you clear your browser storageagency-chatbot:attention-dismissed:<site> session storage — Until you close the browser tabagencyChatbot.muted local storage — Until you clear your browser storage | — |
| Anthropic API Anthropic, PBC | Generates the chat assistant's replies from the messages you type. | None found by our scan | Privacy policy |
| LeadConnector (HighLevel) CRM HighLevel, Inc. (LeadConnector) | Our customer relationship management (CRM) system. Contact form and chat details are stored here so we can respond. Any HighLevel widget on the site (for example a booking or audit form) also runs on it. | None found by our scan | Privacy policy |
| Pressable website hosting Automattic Inc. (Pressable) | Hosts the website; its servers process standard request data such as IP addresses in server logs. | None found by our scan | Privacy policy |
| Cloudflare security and delivery Cloudflare, Inc. | Protects the website and its forms from attacks and automated bots and helps deliver pages quickly. Cloudflare receives your IP address and browser details. | _cfuvid cookie — session (typical; not measured on this site)__cf_bm cookie — session (typical; not measured on this site) | Privacy policy |
| Google Fonts Google LLC | Delivers the website's typefaces; your browser requests them from Google's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Font Awesome icons Fonticons, Inc. | Delivers the icons used on the website; your browser requests them from Font Awesome's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Image, file and code hosting outside image, storage and code-library services (for example Unsplash, Pexels, Amazon S3, Google Cloud Storage, jsDelivr) | Some images, files and code libraries on the website are loaded from outside services, which receive your IP address and browser details. | None found by our scan | — |
| SEO and site tools LinkStorm, NytroSEO, Google Translate / GTranslate, PrintFriendly, Better Business Bureau seals, Adobe Fonts | Internal-link, translation, trust-seal and font services some pages load; each receives your IP address and the page address. | None found by our scan | — |
| Search Atlas SEO tools Search Atlas (used by AQ Marketing) | Applies search-engine improvements to the website's pages (titles, descriptions, structured data); your browser loads it from Search Atlas, which receives the page address and your IP address. | None found by our scan | Privacy policy |
| Website functional cookies this website | Keep the website working: a server session, the page builder's view counters for pop-ups, a page-view counter that counts each visit once, and the choices saved by other site plugins. | breakdance_view_count cookie — not verifiedbreakdance_session_count cookie — not verifiedbreakdance_last_session_id cookie — not verifiedPHPSESSID cookie — Sessions (typical; not measured on this site) | — |
| Cookie consent banner (part of this website) AQ Marketing (first party; no outside company involved) | Remembers the cookie choices you make on this site. If you allow analytics, your browser may also send this site, at most once a day, a list of the names of the cookies and similar storage it holds for this site — never their contents. The list is not stored with anything that identifies you, and it is used only to keep this Cookie Policy accurate. | aq_consent cookie — 180 daysaq_consent_report local storage — Until you clear your browser storage or withdraw analytics consent | — |
| Google Tag Manager Google LLC | Loads the website's other measurement and advertising tags from one place. It runs only after a visitor accepts, because the tags it loads can track activity for advertising. | None found by our scan | Privacy policy |
| Google Analytics 4 Google LLC | Measures how visitors find and use the website (pages viewed, approximate location, device and browser type) so we can improve it. | _ga cookie — 2 years (typical; not measured on this site)_ga_XYZB17K5Q9 cookie — not verified | Privacy policy Opt out |
| Gauges website statistics Gauges (provided with Pressable hosting) | Counts page views for hosting-level traffic statistics. | None found by our scan | — |
| Google Ads conversion tracking Google LLC | Measures which Google ads lead to calls, form requests or visits, and lets Google show our ads to people who visited this site. | _gcl_au cookie — not verifiedIDE cookie — not verified_gcl_ls local storage — not verified | Privacy policy |
| HighLevel call tracking and visit attribution HighLevel, Inc. (LeadConnector) | Shows a tracking phone number and records how you reached the website (pages, ads or sources), so we can tell which marketing leads to calls and requests. | type_<id> cookie — not verifiedpool_id_<id> cookie — not verifiedin_progress_pool_id_<id> cookie — not verifiedpoolId_<id> cookie — not verifiedcount_<id> cookie — not verifiedsession_id_<id> cookie — not verifiedv2_session_history_<id> local storage — not verified_np_<id> local storage — not verifiedv3_first_session_event_<id> local storage — not verifiedv2_history_<id> local storage — not verifiedv2_contact_session_<id>_session_id local storage — not verified | Privacy policy |
| Visitor identification service (provider not publicly identified) Provider of the sitedataprocessing.com, id-visitors.com and processwebsitedata.com services | Tries to identify otherwise anonymous website visitors by matching their browser to identity data held by partner networks. | vv_session_id cookie — not verifiedvv_visitor_id cookie — not verifiedtuid cookie — not verified | — |
| LiveIntent identity network LiveIntent, Inc. | Identity-resolution network loaded by the visitor identification service; links browsers to identifiers used for advertising. | _li_dcdm_c cookie — not verified_lc2_fpi cookie — not verified_lc2_fpi_js cookie — not verifiedlidid cookie — 2 years (typical; not measured on this site)_li_duid local storage — not verified | Privacy policy |
| YouTube video embeds Google LLC | Shows embedded YouTube videos. Your browser connects to YouTube to load the player and video; Google receives request information and may use its own cookies or browser storage. | None found by our scan The embedded player may use provider cookies or browser storage. | — |
| Google Maps embed Google LLC | Shows an interactive map on some pages; your browser loads it from Google, which receives your IP address and may set its own cookies. | None found by our scan Google may set its own cookies when the map loads. | Privacy policy |
| Elfsight widgets Elfsight LLC | Shows embedded content widgets from Elfsight on some pages; your browser loads them from Elfsight, which receives your IP address and browser details. | elfsight_viewed_recently cookie — not verifiedElfsight sets its own cookie on its servers (elfsight_viewed_recently) to load and count widget views. | Privacy policy |
Review or change your information
To review, correct, or delete the contact information you gave us, call us at (413) 441-4840.
Children
Our website is not directed to children under 13.
Changes to this policy
When we update this policy, we post the updated policy on this page with a new effective date.
Contact us
For privacy questions, contact Chris Battaini Roofing and Seamless Gutter by calling (413) 441-4840.
Document version 019066188dae